If you are lucky enough to have a job that you love doing then you are probably going to be completely committed to your career and to your work.
But the reality is that the majority of people get out of bed in the morning and make the journey into the office each day because they need to pay the bills and keep a roof over their heads.
Owners of businesses and senior managers tend to be completely committed to the cause and it is in their own interest to make sure the company flourishes and prospers.
But it is easy for senior people to forget that employees will usually not have the same level of commitment to furthering the cause of the company.
Of course, when you take staff on you want them to be self-starters and highly motivated but it is important not to take your staff for granted.
The people who work for you will know what the going rate is in their sector and those who are good at what they do will expect to receive decent pay for their skills and experience.
Any company or business which has ambitions to be the very best at what it does has to be prepared to invest to do well and that includes in its people.
I have always believed that everyone that works for a company should bring value to the business. It does not always have to be measured in monetary terms – but every employee should be able to make a difference.
That means that you should always be able to measure your staff’s performance in one way or another. Of course, when it comes to a sales environment the people who are the best at what they do will always stand out from the crowd.
But if you can measure the performance of all your staff that also means that you can have a bonus system in place.
Bonuses and performance-related pay should not replace salaries because if you go down that route then it will be almost impossible to keep and retain the best people in the sector you happen to be operating in.
But there is no doubt that a bonus system can be a very handy tool for a manager to get the very best from employees.
As well as recognising and rewarding the efforts of staff a fair and open system can also be used to create a healthy sense of competition within a business.
The key is to ensure that everyone is treated in the same way and also stands a fair chance of landing a bonus on a regular basis.
But if you set impossible targets or make it extremely difficult to land a bonus then the system can actually impact general morale in the wrong way.
Bonuses can be an extremely effective management tool as long as they handled with care, are equitable and are properly thought through and executed.